PARIS HILTON VISITS COLOMBIA TO LAUNCH PARIS HILTON HANDBAGS COLLECTION
The main focus of Miss Hilton’s visit is to honor the launch of her 44th store, distributing her glamorous line of handbags and accessories. On her visit to Colombia, Hilton will attend the first or many official inaugurations of “Paris Hilton Stores” to open in the country and the launch of her Spring | Summer 2013 collection with a fashion show at the Hilton Hotel in Bogota.
Hilton’s decision to enter the Colombian market, with her signature collection of affordable luxury handbags and accessories, is reinforcing her brand expansion in South America. In 2012, “Paris Hilton Handbags & Accessories” opened a total of four stores in Peru and Venezuela and has strengthened its presence in Mexico, Surinam, Brazil and Chile. Located at Unicentro Shopping centre in Bogota, Colombia, this Paris Hilton Store is the first of its kind to open in 2013 and it will soon be followed by an additional store openings in the Dominican Republic and Ecuador, where more and more fabulous women await to be styled by the iconic woman who is always camera-ready.
In Colombia the “Paris Hilton Handbags & Accessories” stores are owned and operated by “Provenzal S.A.S.” and during her visit, Miss Hilton will review locations to open further stand-alone “Paris Hilton Stores” that will compliment her 44 signature shops already in operation worldwide.
While in Bogota, Paris Hilton will not only conduct business meetings, she is equally eager to meet her Colombian fans and introduce them to her world of sexy, sophisticated, glamorous and fun fashion designs that can be found throughout Paris Hilton Handbags & Accessories stores. There will be a meet and greet event, which will take place at Unicentro Shopping Centre, Bogotá on the afternoon of April 24th.
Celebrities, socialites and fashion editors will get the chance to meet Paris Hilton at her latest collection’s fashion show, held at an exclusive invitation only event, which will take place at the Hilton Hotel in Bogota.
Of her visit to Colombia, Miss Hilton says, “This will be my first time in Bogota. I am very excited to see my newest store, which has the potential to become my flagship store in Latin America. I’m excited to visit the country and meet the people of Bogota”
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